Top 5 Fitness and Weight Loss Apps in Bulgaria Q4 2023

In Q4 2023, the top fitness and weight loss apps in Bulgaria demonstrated diverse performance trends across downloads, revenue, and weekly active users. Here’s a detailed look at how these apps fared:

MyFitnessPal: Calorie Counter experienced a fluctuating revenue trend, peaking at approximately $1.5K in the final week of November. Downloads saw a decline towards the end of the quarter, dropping from 997 in late September to 587 by the last week of December. Weekly active users showed a gradual decrease from 17.2K in late September to 14.8K by the end of December.

STEPN saw a significant revenue spike in late October, reaching around $2.3K, but then dropped sharply to $121 in the final week of December. Download numbers remained relatively low, with a slight increase to 19 in the last week of December. Weekly active users hovered around the 1.1K mark throughout the quarter.

Strava: Run, Bike, Hike had a consistent revenue stream, with notable peaks of approximately $973 in the last week of December. Downloads decreased from 512 in late September to 391 by the end of December. Weekly active users saw a steady increase, ending the quarter at 11.5K.

BetterMe: Health Coaching showed a varied revenue trend, peaking at $532 in the last week of December. Downloads also saw a notable rise in the same week, reaching 324. Weekly active users surged to 1K by the end of December, up from 764 in late September.

JustFit: Lazy Workout & Fit experienced a steady revenue increase, peaking at $636 in the final week of December. Downloads saw a peak of 713 in late September, followed by fluctuations, ending at 690 in the last week of December. Weekly active users increased significantly, reaching 1.4K by the end of December.

These insights come from Sensor Tower, and more detailed analytics can be found on their platform.